The Lingerie Football League began in 2009, but its leadership decided to rebrand last year as the Legends Football League, which allowed it to retain the LFL acronym with a less sexualized theme. The makeover also included uniform modifications as it looked to replace lingerie with “performance wear.” But there was no doubt that sex appeal is still part of the business plan.
With extension leagues in Canada and Australia, the LFL is growing and has plans for European franchises next year. It opens its fifth season on Saturday, April 5 in Milwaukee, with a game between the Chicago Bliss and Green Bay Chill. To help celebrate, the league just revealed Top 50 Hottest Athletes of All Time.
Next
Garrett was a WWE Diva Search finalist in 2007.
Prev
Next
Taylor ran cross country and track in high school as well as playing basketball and kickball.
Prev
Next
Perez played safety on her high school’s JV football team.
Prev
Next
Caldwell is also a college student in Australia who is studying business.
Prev
Next
Helmstetter was a competitive cheerleader at Fairmount State University.
Prev
Next
Mulvogue told FiascoSports.com that preparation is key: “If you don’t read your playbook, you’re in big trouble.”
Prev
Next
Marshall was LFL Canada’s Defensive Player of the Year.
Prev
Next
Butler played three seasons in Los Angeles before returning to compete in her native Australia.
An image from the “aerie Real” Spring 2014 Campaign Featuring Unretouched Models. AP
In an effort to promote more realistic body images for teens, Aerie models are showing dimples, tattoos and stretch marks
American Eagle has said goodbye to PhotoShop in its latest campaign. In ads for its young women’s lingerie line, Aerie, models strip down and bare their flaws, as tiny as those flaws might seem to the rest of us. The company says that it wants to promote more realistic standards for their teen and preteen customers.
“We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” Aerie brand representative Jenny Altman said on Good Morning America.
The models in the “Aerie Real” campaign are obviously still young, beautiful and very thin — Aerie hasn’t overthrown the system — but “imperfections” (tattoos, beauty marks, lines, dimples, fat, puckering and slight stretch marks) are clearly on display.
“They are still models, they’re still gorgeous, they just look a little more like the rest of us,” Altman added. “We’re hoping to break the mold … we hope by embracing this that real girls everywhere will start to embrace their own beauty.”
The change in airbrushing policy has a practical purpose too. It used to be that fashion designers preferred stick-thin, almost boyish models that their clothing could literally hang off of. But now that so many women are doing their shopping online, using models that look like real women could help consumers make better informed purchasing decisions. The new Aerie site, for instance, will allow an online shopper to see how the bra she likes would fit on a model with a similar body type and breast size as her own. Being able to see the items on those models with various cup sizes will help the customer visualize the items on her own body.
