Freya Lingerie Parent Company Announce New Creative Director

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Hopscotch longline bra from Freya

Franceska comes to Wacoal Eveden with an impressive track record in fashion, retail, accessories and intimate apparel

Desborough, Kettering (PRWEB UK) 28 March 2014

The Eveden Wacoal portfolio includes Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and B.tempt’d. This far-reaching stable of brands offers a varied selection of underwear, swimwear and sports underwear to markets around the world.

Franceska comes to Wacoal Eveden with an impressive track record in fashion, retail, accessories and intimate apparel. Prior to becoming Creative Director at Myla, she was based in the US as President of Design at New York Company. Before that, Franceska gained a wealth of experience with Debenhams and Marks Spencer; whilst also developing the creative vision for the likes of Janet Reger, By Caprice, Myla, Dirty Pretty Things, Kitten Kouture and Coca de Mer.

Franceska said, “I am delighted to be joining Wacoal Eveden and I am passionate about each of their fabulous brands. They have a hugely skilled team of designers and I am really looking forward to working with them and supporting them to develop the business even further.”

Wacoal Eveden Chief Executive Tracy Lewis added, “We are incredibly excited that Franceska is joining us. Franceska has a great reputation in the fashion industry and much proven success in intimate apparel. She has a strong creative focus and this will be hugely valuable in furthering the development of our global Wacoal Eveden brand portfolio.”

About Freya

Freya offers lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freyalingerie.com or email press(at)freya(dot)com.

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Fire in Chinese lingerie factory kills 11

BEIJING — A fire in a lingerie factory in southern China on Wednesday killed 11 people, authorities said.

Guangdong province’s emergency management department said the fire happened in the early afternoon in a town in Puning county and covered an area of 208 square meters (2,240 square feet).

The department said in a statement on its microblog that the cause was being investigated.

State media reported that 17 people had been rescued, 15 of whom were injured to varying degrees.

China suffers frequent industrial accidents. More than 120 people were killed in a poultry plant fire in the country’s northeast in June. That fire was triggered by a short circuit, but investigators found the plant’s safety exits were blocked, trapping workers inside.

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