Michelle Mone copyrights own name as Ultimo future hangs in the balance

LINGERIE tycoon Michelle Mone has decided to copyright her own name as she prepares her next business blueprint.

The boss of Ultimo has lodged five trademark applications – each based on her own name – for a range of underwear and make-up.

It has been seen as a clear signal
of Michelle’s intentions, regardless of who is in charge of the future direction of the MJM International empire after her split with husband Michael.

The new trademarks –
for “Michelle Mone”, “Michelle”, “M-One”, “Michelle Innovations” and “Michelle of Mayfair” – are for lingerie, nightwear, cosmetics and beauty products.

They were lodged in the August and October editions of Trade Marks Journal and will be approved after two months if no objections are put forward.

A source said: “If Michelle does take charge of MJM, presumably these names could be used for new product ranges.

“Equally,
if she were to be forced out, she would be well placed to quickly launch a new business with its own distinct identity and brands, based on her prominent ­public profile.

“It seems clear that she is brimming with ideas and is determined to hit the ground running, no matter what happens to MJM.”

The
couple are still negotiating the future of Ultimo after they broke up. Last month, we revealed that Michelle and Michael were battling for control of £8.3milllion-a-year MJM, who sell the Ultimo range.

She holds 142 shares in the East Kilbride-based firm while her husband has 143.

Accountant Tom Walker, from Skelmorlie, Ayrshire, was tipped as a potential kingmaker because he owned 15 shares.

Michael began dating Ultimo designer Samantha Bunn, 32, who was then sacked by Michelle.

Mum-of-three
Michelle, who has launched a number of sideline firms, most recently U-Tan fake tan, suspects the relationship began before the split – a claim denied by Michael.

In recent weeks, insiders have claimed that Michelle is confident that she will emerge in full control.

One
said: “She has already said that she regards Ultimo as her baby and that she has big plans if she becomes the outright owner.

“Her
husband kept a low profile but he played a major role in the success of
MJM. However, Michelle is confident that she can go it alone.”

She and her husband, whose ­£1.6million home in Thorntonhall, Lanarkshire, is for sale, formed the business in 1996.

Models hired to promote the firm’s lingerie have included Rachel Hunter, Penny Lancaster, Mel B and Luisana Lopilato.

On Friday, Companies House records showed no change to the shareholdings.

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Smutty slogans and lingerie ads among top complaints by Aussie viewers

Melbourne, Oct 13 (ANI): Smutty slogans on camper-vans, lingerie ads that could lead to “perversion”, concerns over selling fast food to children and the bullying of the letter of the alphabet, are some of the complaints Australians have made against advertisers this year.

Advertising Standards Bureau data has revealed the industry watchdog has so far adjudicated on almost 400 ads which have drawn complaints from the public in 2012, News.com.au reported.

Allegations of promoting violence, unsafe behaviour, bullying and racial and gender discrimination all feature but it is complaints relating to sex, nudity and sexuality which dominate.

So far this year, concerns about raunchy underwear ads from the likes of Bonds and Target have been dismissed, while controversial vehicle hire company Wicked Campers, was not so fortunate.

The ASB has upheld numerous complaints against offensive slogans painted on the sides of the company’s vehicles, while Shear Ewe Live Stock Services – which issued a brochure featuring a woman in a pink jump-suit being shorn – also received a slap on the wrist on the grounds its promotion was “exploitative of women” and “degrading”.

In another case, the ASB dismissed complaints advertisements forming part of the Commonwealth Bank’s “CAN’T” campaign – in which other letters are mean to “T” – could promote bullying. (ANI)

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