Lingerie Firm Enjoys ‘The Downton Abbey Effect’
October 13, 2012 by admin
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Maggie Smith and Elizabeth McGovern in Downton Abbey
You wouldn’t think product placement would work in a costume drama, given that most of the firms able to advertise their olden-days products must have either gone out of business or moved with the times, but then Downton Abbey has never been just another costume drama.
*spoiler alert*
In a recent episode (in the UK, due to air in the US in the new year), Violet Crawley, the Dowager Countess of Grantham (played by Dame Maggie Smith) is having a discussion with Cora Crawley (Elizabeth McGovern) about underwear, specifically the correct underwear for Lady Edith (Laura Carmichael) to wear at her wedding.
She says Lady Edith would “pay for a Patou,” but Cora bats that suggestion asides, saying: “They will go for a Lucile as they wouldn’t want her to look like a chorus girl.”
Now, a little background info: Lucile haute couture was set up in 1890, by the pioneering British designer Lady Duff Gordon. The brand reached an apex of influence around the roaring 20s, but continues to this day, run by Lady Gordon’s great-granddaughter, and as a result of this ringing TV endorsement, Lucile has reported a huge sales increase – almost 50% – and a ton of new hits to their website too.
Whether this means future episodes will see the staff below stairs chugging down a vintage Coca-Cola remains to be seen. But let’s hope not.
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Canadian lingerie retailer enters three Asian markets
October 12, 2012 by admin
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La Vie en Rose Inc. announces its entrance into three new markets this fall: Azerbaijan, Oman and Qatar. On September 30th, 2012, the company unveiled their new concept boutique to Azerbaijani women at Central Mall Plaza 28 in Baku. Canada’s leading lingerie retailer will also open new concept boutiques on November 15th in Doha, Qatar at Ezdan Mall Qatar, and on December 21st in Muscat, Oman at Grand Mall Muscat.
“We are thrilled to open in three new and exciting markets back to back and to further our international presence,” says François Roberge, President and CEO of La Vie en Rose. “It seems our products are appreciated and coveted throughout the world, which means we must be doing something right!”
La Vie en Rose’s expansion into existing markets continues this fall in Kazakhstan with their second store opening. The UAE will see their sixth La Vie en Rose boutique in Fujairah and seventh in Abu Dhabi, in addition to a fourth location in Kuwait. Also, the retailer’s boutique in Morocco will reopen under new partnership.
“We are moving full steam ahead in our existing markets where we’ve developed solid relationships with our franchisees, in addition to building a loyal customer base with local clients. We have also decided to re-enter the Moroccan market with a new operator after seeing an important demand and our brand’s potential to fulfill it,” explains François Roberge.
Since 2004, over 65 international La Vie en Rose boutiques have flourished in 13 countries. Azerbaijan, Oman and Qatar join Morocco, Georgia, Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Kazakhstan and Algeria on the company’s growing list of openings outside of Canada.
La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion.