Online lingerie retailer Peches launches new snow range

September 30, 2012 by admin
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Peches, one of the most popular lingerie online stores, announces the Snow Collection, its winter lingerie line to welcome the chill season.

With winter just around the corner, these exclusive designs are being brought in to celebrate the chilly season. Inspired from snow and ice, white has been liberally used in designing these adorable lingerie must-haves.

Exclusive designs that have mass appeal throughout the world, the snow collection is one more feather in the cap and has already become quite the rage with Peches’ loyal following. Especially in India, Peches seems to have become the favored brand for exclusive high-end lingerie.

The Snow collection is a catalogue of all must-have lingerie types that every woman should aspire for. Comfortable as well as seductive, the lingerie has caught on the imagination of many Indian women with many products already on the verge of going out-of-stock.

The most popular products being the Push Up Bra with Underwire Cup; the Baby Doll Sleepwear and Hipster Panty With Comfort. For e.g. the Push Up Bra with Underwire Cup is an elegant Polyamide, Lycra and Cotton combination that are comfortable on the breasts as well as lifts them up to provide an exciting effect.

Explaining about rising popularity of Peches, Mital, Peches Sales Manager, India said, “Sexy lingerie seems to be the latest trend that is gradually becoming a statement of freedom for the modern woman in traditionally conservative societies.

For example in India, the lingerie scenario is changing with our customers loving the risqué factor that comes with International sexy lingerie styles. They are no longer content with the traditional look and our sales certainly throw up exciting future for the Indian lingerie market.”

When talking about popularity of the Baby Doll Sleepwear and Hipster Panty With Comfort, Mital suggests, “Its the bold look of the Baby doll that is key to its popularity. It brings a naughty and adventurous feel to the wearer. Not only does it enhance the figure, but also bring about a glamorous feel. Similarly, popularity of the Hipster Panty seems to be its exotic design.

“The sexy mesh and fabric combination brings out the wearer’s sexiness by its sheer nature. Exquisitely embroidered panels give a touch of elegance and make it an extremely desirable lingerie product. Most of our lingerie lines, including the Snow collection have tempered Western designs to Indian tastes. I think that is what seems to make us one of the most popular online lingerie stores in India.”

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Lingerie Journal Keeping Up with Daily Trend Changes

September 30, 2012 by admin
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TheLingerieJournal.com has expanded their coverage of lingerie trends in response to both consumer and wholesale buyers’ tastes changing daily.

“We want to help wholesale buyers make the best decisions for their store and expanding our coverage of upcoming trends and properly categorizing them on our website, will help make their lives easier,” said Luis Paredes, publisher of the Lingerie Journal.

Attending trade shows like the International Lingerie Show (ILS), CURVE and others also helps the writing team at TLJ develop insights into what designers and brands are offering for the coming year.

At CURVENY, for example, there was a huge emphasis on color and color blocking with brands like Claudette offering a variety of color options from soft pastels to prints for retailers and their customers.

At the most recent edition of the International Lingerie Show where buyers can find more provacative brands and a variety of pleasure products, the color trend was turned up a few notches with Neon.

The Lingerie Journal’s new spin-off publication, The Business of Pleasure, which covers more adult retail news, covered some of the brands at ILS as well.

BodyZone Apparel rolled out its aptly named Neon Explosion at the ILS show while new pleasure product company Maia Toys incorporates bold colors and neons into its line of massagers. Even sexy shoe company, Reflection Shoes, has added neon stripes and bursts into its collection. Many of the brands’ neon glows under black light as well.

“We’re looking forward to the next round of shows to cover more trends for our readers,” said Paredes.

With hundreds of emails pouring into the publication’s email from brands and designers each month, Paredes noted that coverage of upcoming trends will only get better and more in-depth with the coming weeks and months.

In related news, the Lingerie Journal has reported an increase in consumer interest in the trade publication’s features and news. The Power of Lace by Katrina Eugenia and other feature pieces geared towards both consumers and buyers have helped the Lingerie Journal expand its reach in both arenas. “It’s a powerful mix of an audience,” said Paredes.

One of the most popular articles this year was a guest post from Liz Black the fashion copywriter and editor for BareNecessities.com and BarePlus.com that outlined Bra Trends. The article featured insights for women on what types of bras would be best for them in terms of style, fit and budget.

Looking towards 2013, Paredes alluded to even more coverage and developments for his publications. “We promise to make 2013 a huge year for our readers,” said Paredes.

About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis with lingerie news and lingerie trends. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal.

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