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Victoria’s Secret Lawsuit: Zephyrs Sues Lingerie Giant For $15 Million For …

August 29, 2012 by  
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Gioconda told WWD that Victoria’s Secret has sold “at least $120 million worth of Zephyrs-designed product throughout all 50 states, through the Victoria’s Secret chain of retail stores, the Victoria’s Secret print catalogue and the popular Victoria’s Secret Web site” since 2001.

“We are planning to proceed and will be serving papers to Victoria’s Secret and The Limited as well as other Victoria’s Secret entities. They will have 21 days to respond,” said Gioconda.

Included in the breach of contract according to Zephyrs are unfair competition, false advertising and consumer fraud in California, New Jersey, New York, Connecticut and Ohio.

The suit also wants VS to fix the advertising of their product and recall the products that reportedly have cheaper lace trims, irregular borders, missing heel reinforcements and less durable construction; WWD said.

The hosiery Zephyr is suing over is VS’s Lace Top Fish Net Stockings, Fish Net Thigh-Highs With Backseam and a Signature Stripe Thigh-High With Bows, which normally sell from $16 to $18 WWD said.

Victoria’s Secret officials have not yet commented on the matter.

“I contacted them by e-mail and had a conference call with senior management, but they never called back….When I was in Chicago in March 2012, I went to a Victoria’s Secret store and picked up a package and saw it said Made in Canada. The product inside was drastically different than what [the image] was on the package,” Debra Mackinnon told WWD when she picked up a pair of VS hosiery.

She is the owner and president of Spring Lake, N.J.-based Zephyrs and said imposter VS products may have still been on the shelves last week. 

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Supermodel Irina Shayk puts gym-toned body on display in lingerie ad

August 29, 2012 by  
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Supermodel Irina Shayk, the girlfriend of Real Madrid forward Cristiano Ronaldo, flaunts her gym-toned physique in the sizzling new ads for Lascana Lingerie Swimwear.

Irina, the cover girl for the 2011 “Sports Illustrated” swimsuit issue, is a fitness fanatic who works out 4-5 days a week doing Pilates, boxing and calisthenics. Unlike some models who claim they never diet or exercise, the lithe 5-foot-8 Shayk loves to work out and enjoys taking care of herself.

“It should be a pleasure [to exercise], as positive emotions always make you beautiful!” said Irina. “I personally love going to the gym! I love to work out, it’s a great start to a day.”

Shayk, 26, insists exercise makes her feel good, and isn’t something she does just to be thin.

“I work out four or five times a week with my trainer not because I want to be skinny, but because it just makes me feel good to start my day with a workout,” said the Russian beauty. “When I travel, I try to work out at least three times a week. It’s very important for me. After it, I feel full of energy.”

While Irina likes to stay in bed, watch TV and eat pizza on her free days, she embraces a healthy lifestyle because it makes her feel good.

“It’s very important to take care of your health,” she said. “I work out a lot, love boxing and Pilates, but I also eat healthy food and drink a lot of water. But the most important thing is to be happy and to be in love with your body!”

Shayk, who often spends her down time on beach vacations with soccer superstar Cristiano, doesn’t deprive herself, and insists that moderation is the key.

“I never really diet,” she said. “I think that a person can eat what she likes and do some exercises to be in shape — doesn’t matter if it’s going to be gym or swimming, walking in a park or Pilates.”

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