National Love Your Lingerie Day: Buy some new pieces now

21 August 2012

Do you long for lingerie which looks amazing and gives you a great shape but you find yourself holding onto that reliable underwear which has seen better days?

Today is National Love Your Lingerie Day-the perfect day to give your lingerie drawer a makeover and to ask yourself “Is my lingerie really “working” for me?”

To mark this occasion MS are offering 20% off ALL knickers from sexy Brazilians to shaping high waisted briefs until the 27^th of August. With this fabulous offer there”s never been a better time to give your lingerie drawer an overhaul!

MS want to encourage every woman from office worker to stay at home mums, to wear their best lingerie! Don”t save that beautiful set for those special occasions-wear them today with confidence and help celebrate National Love Your Lingerie Day!

Fun knicker facts

• MS sells 60 million pairs of knickers a year.
• If you could join up the fabric from all the knickers sold you could travel to Australia and back 175 times.
• If you lined up all the elastic used in the knickers sold at MS in a year, it would travel up and down the country 80 times.
• If you had a pound for every knicker sold at MS, you would be able to afford to buy Fernando Torres and put him in your Sunday football team.

Limited Collection Floral Lace Padded Push-Up Bra with Silk

A beautiful set that’s bound to leave you feeling sexy on the outside as well as in.

Available to buy now.

Limited Collection Floral Lace Padded Push-Up Bra with Silk

Collette by Collette Dinnigan Pin Up Padded Bra

This vintage-inspired lingerie set is beautiful, especially against milky skin.

Available to buy now.

Collette by Collette Dinnigan Pin Up Padded Bra

Limited Collection Overlaid Lace Padded Longline Bra

Longline bras are right on trend at the moment.

This simple but very effective black set is practical yet still very sexy.

Available to buy now.

Limited Collection Overlaid Lace Padded Longline Bra

Femalefirst Taryn Davies

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Brief encounters on the catwalk

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Lingerie

The opening night of the Mercedes Benz Fashion Week at the Sydney Town Hall featuring Bendon Lingerie. Photo: Ben Rushton

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WITH bikini lines at eye level, chicken fillets stuffed into bra cups and overzealous applications of fake tan, lingerie runway shows are often fraught affairs.

Underwear giant Bendon has been in the business for 65 years, but had never staged a catwalk presentation until it opened the Mercedes-Benz Fashion Festival Sydney last night.

The lingerie powerhouse took no chances on the catwalk, recruiting Jennifer Hawkins to open proceedings in a lace-trimmed push-up bra and knicker set by Loveable, for which she is an ambassador.

Youthful looks from Loveable were followed by sophisticated smalls from the likes of Pleasure State and Elle Macpherson Intimates on the runway at the Sydney Town Hall.

“Now is the right time to go ahead with a full-scale catwalk presentation, because we now really offer a brand for everyone in the market place, from small cup sizes for young ladies, through to a G cup and further than that,” said Bendon brand manager Victoria Jubbs.

The show marked the official launch of Evollove, a new fashion-forward range aimed at catering to the increasing number of younger women with a larger bra size.

“We were seeing a lot of feedback from within our retail stores from customers saying they wanted more fun colours and a fuller cup size,” said Jubbs.

“It’s very fun, sexy and flirtatious and it’s giving that customer something she hasn’t had before.”

The affordable range runs from D to G cups, which Jubbs said highlighted another challenge in staging a lingerie show that needed to span all fits and sizes.

“Finding the right models is the most difficult part,” she said.

“You need to have the right number of models for the right number of sizes that you’ve got.”

Larger sizes are performing well for Evollove.

“It’s a big commitment for retailers to take on a new brand in the current market place, and we’ve had a tremendous success with Evollove,” Jubbs said. “In Myer we are already seeing double the average sell-through in stores, which is fantastic.”

With more than 50 bricks and mortar stores in Australia and New Zealand, Bendon also last month launched an online store featuring 1500 products from 12 of its brands.

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