FIRST LOOK: Stella McCartney’s Lower-Price, Eco-Friendly Lingerie Line

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Meet “Stella,” British designer Stella McCartney’s new, lower-price range of saucy underpinnings designed for a “nearly nude wearing experience.” Comprising French Calais lace and silk, together with organic-cotton gussets and recycled metal hardware, the eco-friendly collection offers five different bra shapes (molded underwire, low plunge, strapless, and a seamless, underwire-free style) in a variety of smooth, mesh, and lace fabrics.

GREEN KNICKERS

McCartney focused first and foremost on fit. The bra cups come with 8-millimeter-thick foam—as opposed to the industry standard of 12mm—making them 25 percent lighter than the average bra. But although the intimates are meant for practical, everyday wear, they’re far from matronly. If nude and black are too quotidian for your taste, other options sizzle in python and electric blue. Another plus? Unlike McCartney’s pricier selections, nothing costs more than $65.

But although the intimates are meant for practical, everyday wear, they’re far from matronly.

Stella will be rolling out this month at Stella McCartney, Bergdorf Goodman, Nordstrom, and Barneys New York boutiques nationwide, as well as online at Net-a-Porter.

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Ebbw Vale mum’s an Ultimo lingerie model

Ebbw Vale mum’s an Ultimo lingerie model

2:00pm Sunday 19th August 2012 in News

Leah Morris models the Ultimo lingerie

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EBBW Vale’s Leah Morris describes herself as a “normal busy mum” but as of tomorrow this Valleys mum is also the face of a national new lingerie campaign.

Mrs Morris, 34, was picked from thousands of women to model for the lingerie brand Ultimo as part of its ‘original real women’

campaign.

Mrs Morris and nine other women from across the UK were chosen and invited to a modelling shoot in London.

Pictures of the Valleys mum modelling Ultimo’s ‘Lagoon’ design will now be seen at Debenhams stores across the country.

She is the only woman from Wales to appear in the campaign and only got to see the pictures for the first time toda).

Mrs Morris, who works part time in environmental sales, was chosen after seeing the advert on Twitter.

She now joins the list of celebrities like Sarah Harding and Mel B who have previously modelled for Ultimo.

Mrs Morris, who is mum to 12-year-old Mollie, said it was a “fantastic experience” and an honour to be involved in.

“Initially I was racked with nerves. It only really hit me when we got into the studio. The studio was massive and there was a huge team but everyone was really supportive.

“My body was physically shaking. We had to stop for a bit while I tried to compose myself but the photographer was amazing,” she said.

Mrs Morris is also setting up her own wedding and corporate events planning business, Sirrome Kershaw Events, with her friend.

She said: “I work 30 hours a week and run a family home. I’m just a normal busy mum. There’s nothing special about me.”

She added: “Taking part in the campaign was the chance for me to educate my daughter’s generation, all be it in a small way, that women have curves, and that our bodies are vastly different.”

Mrs Morris, who is a size 14, said she hopes teenagers and other women can draw strength from the campaign and be happy with the bodies they have.

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