Teacher was fired after parents found her lingerie modeling pictures on Facebook

Lexi FashionSome of Laird’s modeling shots.

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Gemma Laird was a teaching assistant at Bloemfontein Primary School in County Durham, England, until recently when parents of children at the school discovered she also works as a professional model and reported her to the school’s administrators. 

21-year-old Laird told Metro UK the school knew she was working as a model for Lexi Fashions modeling apparel — including cocktail dresses and lingerie — when she applied for the position.

She also set her social media accounts on Facebook and Instagram to private before she started working at the school, according to the Daily Mail. 

But a week into the job, the school’s headmistress Laura Liddell allegedly pulled her into a conversation after a parent had found Laird’s modeling photographs on Facebook and informed the school.

Ultimately, Laird said she was fired from her position.

“I was told that they didn’t want to damage the school’s reputation and that people would lose respect for the school if they found out I was a model,” Laird said to Metro UK. “She made me feel dirty and like I was a prostitute. It’s ridiculous.”

“Members of staff and those on apprenticeship placement in school are expected to adhere to certain standards of behavior, including in relation to their use of social media, and to set a good example to pupils,” Liddell explained in a statement to the Daily Mail. “It was brought to our attention that images which were not appropriate and which did not comply with our expected standards had been posted on social media by a newly appointed apprentice.”

“Unfortunately, we felt that we had no choice but to bring the placement to an end,” she added.

Bloemfontein Primary and Laird did not immediately respond to Tech Insider’s requests for comment.

Laird isn’t the first teacher to run into trouble for her life outside the classroom on social media. In 2015, Utah teacher Mindi Jensen was nearly fired after parents discovered her Instagram account devoted to body building.

The school ultimately issued an apology to Jensen and allowed her to keep her position at the school.

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Zivame’s new ads have all the answers to women’s lingerie woes

Online lingerie store, Zivame, has launched its new advertising campaign, that showcases solutions for the lingerie shopping woes that most women face across the country.

The films are based on key insights resulting from the research conducted by Zivame with 400 Indian women. The findings revealed that the two biggest problems faced by women while shopping for lingerie offline are:

Compromising on style or size because offline stores have limitations in stock and lack of knowledge on the part of sales assistants

Women might feel uncomfortable and may not be able to freely express themselves in the presence of salesmen

These insights have culminated into the two spots. Both the films are actually a slice of life narrating everyday experiences women have with offline lingerie buying. The ad films created by Famous Innovations will run for a period of four weeks on leading Hindi and English general entertainment, movies, cookery and music channels.

Commenting on the campaign strategy, Sirisha Tadepalli, brand and marketing director, Zivame said, “Lingerie shopping should be an intimate experience which deserves a far more personal and comfortable environment. Every woman should feel good about purchasing lingerie and should not be settling for suboptimal sizes or styles due to lack of choices. Today’s woman is more dynamic, she’s more experimental and seeks to complement her lifestyle with the best. It’s our humble attempt to provide this woman the best lingerie shopping experience that she truly deserves.”

Watch the ads here:

“Online Lingerie shopping is a category that has tremendous potential in India, given the freedom of choice and intimate shopping experience it provides. With its wide range and expertise in lingerie, Zivame is perfectly poised to address the hurdles of the category. With a product offering so strong and relevant, we decided to keep the campaign tone of voice very honest and authentic. We aim to portray Zivame as every woman’s real friend and confidante,” added Shahnawaz Qadeer, creative director, Famous Innovations.

Credits

Agency: Famous Innovations

Production house: Chrome Pictures

Director: Manoj Pillay

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