The Bachelor’s Emily Simms leaves little to the imagination in French lingerie shoot
April 2, 2016 by admin
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Amy Stevenson For Daily Mail Australia
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She failed to find love on The Bachelor but it looks as though Emily Simms won’t have any trouble finding future suitors.
The 32-year-old stripped down to her lingerie on Thursday, posting a behind-the-scenes photo from her latest shoot.
Looking relaxed as she reclines back on a chair, Emily poses happily wearing nothing but a revealing lacy bra and underwear while she flaunts her incredibly toned pins and flat stomach.
Revealing: Emily Simms posted a revealing behind-the-scenes look at a day on set as she modeled for French lingerie brand, Simone Perele
The stunner sports a full face of make-up while she keeps her silky smooth tresses off her face and flipped to one side of her head.
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Emily was on set at the Sofitel Hotel in Melbourne shooting for luxury French lingerie brand, Simone Perele.
Earlier in the day the brunette beauty shared another snap as she prepared to get ready for a busy day, posing for a selfie looking cosy a fluffy white robe.
‘Shooting some gorgeous lingerie for @simonepereleaus at the @sofitelmelbourneoncollins,’ the former Bachelor star wrote.
Behind the scenes: Earlier in the day the model shared another selfie as she prepared for a busy day shooting at the Sofitel Hotel in Melbourne
Emily didn’t forget to show her appreciation for her army of helpers either, with a special shout out to her team writing: ‘Thank you so much @cynthiasmyth_makeup and @missaimmey for the awesome hair and makeup!’
Earlier this month the model attended the Johnnie Walker Grand Prix Penthouse Party where she ran into the likes of Bachelorette contestants Michael Turnbull and David Witko.
Dressed to impress she flaunted her slender physique in a red hot dress unafraid to flash some flesh revealing a hint of sideboob in her striking scarlet number.
Single lady: The 32-year-old beauty competed for the heart of Sam Wood last year on The Bachelor Australia
The stylish Alice McCall dress also featured two thigh-highs slit to showcase her trim pins, and was teamed with a pair of nude coloured heels.
Proving her penchant for accessorising, the Australian reality star completed her look with a pair of gold drop earrings and a glossy clutch bag.
Taking to Instagram, Emily shared a snap of her and Michael and David who starred on Australia’s first season of The Bachelorette last year.
‘Catching up with these two @david_witko and @michael.d.turnbull at the @johnniewalker @ausgp party at @theemerson_au last night,’ Emily captioned the snap in which she posed in between the two handsome men.
Social butterfly: Emily Simms posed with The Bachelorette star David Witko and Michael Turnbull at the Johnnie Walker Grand Prix Penthouse Party in Melbourne earlier this month
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New campaign aims to answer Indian women’s lingerie woes
April 2, 2016 by admin
Filed under Latest Lingerie News
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New Delhi, Apr 1 () Voicing inhibitions women face while buying underwear, online lingerie retailer Zivame has launched two new TV commercials, which seek to offer women a more intimate and pleasant shopping experience than what they currently get.
The campaign, that goes live today is based on results of a survey conducted by the brand after speaking to over 400 women across the country.
“Lingerie shopping should be an intimate experience which deserves a far more personal and comfortable environment. Every woman should feel good about purchasing lingerie,” says Sirisha Tadepalli, Brand and Marketing Director, Zivame.
According to the study, one of the major issues faced by women while shopping for lingerie offline is that they often end up compromising on style and more importantly on size because of lack of knowledge on the part of sales assistants at stores, besides the limitations in stock.
“Women should not be settling for suboptimal sizes or styles due to lack of choices. Today’s woman is more dynamic and experimental. This is an attempt to provide this woman the best lingerie shopping experience that she truly deserves,” says Tadepalli.
Another problem characteristic of lingerie shopping, particularly in an Indian society is that it is likely that women feel uncomfortable in the presence of salesmen and may not be able to freely express their choices.
The second commercial aptly points out how more than often women end up buying “Bhaiya’s (salesman) favourite bra,” fearing uncomfortable reactions on their preference for a push-up or lacy options.
As an alternative to this awkward interaction with an ignorant salesman, Zivame through the campaign offers its customers an extensive assortment of 5000 styles in 100 sizes, while redefining lingerie-shopping experience in the most private manner possible.
“With its wide range and expertise in lingerie, Zivame is perfectly poised to address the hurdles of the category. With a product offering so strong and relevant, we decided to keep the campaign tone of voice very honest and authentic.
“We aim to portray Zivame as every woman’s confidante. Our mobile app makes it even more accessible to shop lingerie at one’s own convenience,” says Shahnawaz Qadeer, Creative Director, Famous Innovations.
Both films, have been culled out from everyday experiences that women have with offline lingerie buying and is lined up for telecast for a period of 4 weeks on leading Hindi and English general entertainment, movies, cookery and music channels. TRS ANS