Aldi joins the lingerie business with budget range just in time for Valentine’s Day

Budget supermarket Aldi has joined the lingerie business by launching a budget range.

Released just in time for Valentine’s day, the collection is set to get hearts racing with items including satin bras, lacy briefs, and a silky kimono wrap.

Cash-conscious customers can make enormous savings of up to 83 per cent in comparison to high street competitors such as Marks and Spencer and Bravissimo.

Aldi today released pictures of a model posing in the lingerie, which comes in sizes 8 to 18, and bra measurements 34B to 36D.

Solent

Solent

The entire range is available for a total of £17.97 – featuring a ladies satin bra (3.99), a two-pack of briefs (£3.99) and a ladies satin kimono wrap (£9.99).

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Tony Baines, managing director for corporate buying at Aldi said: “So many high-street brand lingerie products look good, but cost a small fortune.

“We are offering a quality lingerie collection to suit all tastes, that is extremely affordable too.

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E-tailor opens first pop-up shop for Valentine’s Day lingerie

Talk about a tease.

Adore Me, the lingerie e-tailor billing itself as the next Victoria’s Secret, is opening its first pop-up shop — but the big event is only for the press and a few select customers, The Post’s Lisa Fickenscher reports.

The retailer is taking over the Penthouse suite at the Hudson Hotel from Feb. 3 to Feb. 5 to unveil its Valentine’s Day collection; reporters will be treated to a private fitting.

Regular customers will have to wait until later this year, when the e-tailer says it plans to launch its bricks-and-mortar strategy. “Our plans for 2016 are to have Adore Me-branded stores,” said spokeswoman Camille Kress.

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