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US lingerie brand praised for featuring ‘curvy’, un-airbrushed teenager in latest campaign

January 26, 2016 by  
Filed under Latest Lingerie News

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A US lingerie brand has been praised for its revolutionary marketing after using a “curvy”, un-airbrushed teenager to model in its latest campaign.

Barbie Ferreira, a self-proclaimed “curve model”, is one of four women to feature in Aerie’s, a lingerie line from American Eagle, #AerieREAL campaign, which claims to feature “real” women, “real” bodies and no Photoshopping.

Nineteen-year-old Ms Ferreira, who has been dubbed the “Queen of in-between”, stars in the brand’s The Real You Is Sexy advertisement, which aims to foster body positivity through “loving your real self”.

The campaign video shows Ms Ferreira, who boasts over 200,000 Instagram followers, in a pink bikini reciting nuggets of body positive wisdom.

“I am unapologetically myself, no matter what anyone’s opinion is,” Ms Ferreira says in the video.

“Not being retouched in the images is something that’s very important to me – people knowing that, that’s what I look like without anyone’s perception of what my body needs to look like.”  

Both Ms Ferreira and Aerie’s campaign have been widely praised on social media:

Speaking to i-D in November Ms Ferreira said the term “plus-size” was “inaccurate” and praised Instagram for providing a “raw, uncensored platform” for girls to model without limitations on their size or look.

“We cast Barbie because she’s got nothing to hide, she’s strong and beautiful – she embraces her real self, which is the spirit of the Aerie Real message,” Aerie global brand president, Jen Foyle, told Refinery29.

Aerie released a pledge in 2014 to always use un-airbrushed photos of women wearing its products. At the time, the line’s “style and fit expert”, Jenny Altman, told ABC News  the company wanted to “show everything”, including birth marks and tattoos.

Last year Victoria’s Secret was attacked by commenters on Facebook for using a highly air-brushed image in one of its social media campaigns. The brand has since faced backlash from its customers to become more savvy to Photoshopping in adverts.   

According to Business Insider, Aerie’s sales increased 18 per cent in the second quarter of 2015, compared to just 3 per cent at Victoria’s Secret.

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Heidi Klum: ‘Kiwi men shouldn’t be scared of lingerie shopping’

January 26, 2016 by  
Filed under Latest Lingerie News

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Heidi Klum addresses the crowd gathered for her high tea in Auckland.

Heidi Klum has some sage advice for Kiwi men.

During her fleeting visit to Auckland on Tuesday morning to promote her new Bendon Intimates line, the former Victoria’s Secret angel said Kiwi men have “nothing to be scared of” when picking out the perfect set for their significant other this Valentine’s Day.

“No 1, go into her drawers and look for the size, so you don’t get the wrong size,” said the Project Runway matriarch.

Heidi Klum says Kiwi men have “nothing to be scared of” when it comes to Valentines Day lingerie shopping.

“Two, I would probably push the envelope a little bit more, and get her something that she doesn’t have yet. No 3, stick a rose in there with it.”

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* Heidi Klum partners with lingerie giant Bendon to launch swimwear range

Heidi Klum models her first collection for Bendon.

Klum arrived in Auckland on Tuesday after a series of press commitments throughout Australia. The former supermodel is scheduled to fly back to Sydney on Tuesday night to attend the Zoolander 2 premiere alongside comedian Ben Stiller.

The TV host spent the morning enjoying high tea at Britomart’s exclusive Seafarer’s Club, dining with a guest list that included the likes of The Bachelor NZ‘s Matilda Rice and Art Green.

Following in the footsteps of fellow model Elle Macpherson, Klum is the face and creative brains behind her new line of lacy lingerie.

“This is my second year designing my Heidi Klum Intimates line and I’m have been having so much fun,” she said. “I have a great design team in New Zealand, Australia and Hong Kong – these lovely ladies who fly to Los Angeles or New York to come and meet me. We all sit around the table and then I keep on trying on bras. This is how it kind of works.

“I have all of these beautiful fabrics and lace sent to me – all the newest fabrics that are being presented to all of the different designers,” she said. “Everyone is gathering everything, literally. They cut things out and say ‘this is a great new material for a strap’ – we really play around and it is so much fun.”

The supermodel will release her first range of swimwear in New Zealand in July 2016.

“When I’m creating embellishments [for swimwear] I literally super glue all of the pieces on the top and on the bottom, then I send it back to my team and say ‘here, make it work’,” she said.

“Sometimes they say ‘this is too crazy, we can’t do this, there’s too many pieces,’ and I’m saying ‘make it work because I love it!’”

After nearly 20 years at the forefront of the international modelling industry, Klum is now a household name. With three television shows, a successful lingerie line and a soon-to-be launched foray into swimwear, the model may have hung up her Victoria’s Secret Angel wings, but she certainly isn’t slowing down the pace.

“For me, this was a natural fit. In terms of fashion, lingerie and swim was always my main thing. That’s what I was known for, for many, many years. I got to try on so many bras and knickers for so many years, so I feel like I do know a thing or two about it,” she said.

“I definitely don’t know that much about construction. I needed help from the professionals and with Bendon I found that. I’m the ideas person, and they have to actually make it work.”

As for her advice to nervous Kiwi blokes considering a visit to Bendon to spoil and romance their significant other? Do your homework ahead of Valentine’s Day, says Klum.

“Definitely they should check out the A Corps Perdu set. It’s a beautiful one; it’s plunging, bright red. It’s a winner, for sure. I’m a big believer in more boob, less bra,” she said. “Why cover up all that cleavage?”

Heidi Klum Intimates are available exclusively at Bendon Lingerie.


 - Stuff

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