Doutzen Kroes flashes her lace lingerie in super sexy Instagram snap
January 26, 2016 by admin
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Dan Cain For Mailonline
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She celebrated her 31st birthday on Saturday by having a night out with friends.
And Doutzen Kroes was clearly feeling no after-effects from the partying when she posted a stunning lingerie snap on Instagram.
The Dutch model looked radiant in the bright shoot as she posed in a pair of peach lace knickers.
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Fresh as a daisy: Doutzen Kroes, 31, was clearly feeling no after-effects from her birthday celebrations when she posted a stunning lingerie snap on Instagram on Monday
With her back slightly arched, Doutzen twisted her torso to highlight her toned tum.
The mother-of-two sported a cute plain white top, cropped just underneath her bust and barely covering her shoulders.
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Her golden hair tumbled in waves down her back, with her fringe covering one eye.
Doutzen’s hands seductively clasped the top of her underwear at her hips, almost as if she was preparing to peel them off.
Raking it in: The former Victoria’s Secret model was the second highest paid model in the world in 2014 behind Giselle Bundchen
And the 31-year-old gazed into suggestively into the camera with her lips slightly open, her skin glowing and unblemished.
It was a night of smiles on Saturday as Doutzen hung out with her gal pals and DJ husband Sunnery Gorré.
She flashed her abs in a lumberjack shirt tied at the mid-riff and wore her hair back in a ponytail.
Doutzen’s modelling career may have began in earnest in 2001 when she moved to New York from the small village of Eastermar, aged 18, but the 5ft 9in had always had aspirations of being famous.
Girls night out: Doutzen celebrated her 31st birthday surrounded by pals
Speaking to the Wall Street Journal, she said: ‘I wanted to become a teacher like my mother, or a charity worker. But my mom says that when I was younger I told her, “People are going to know me,” so I guess I always had that idea.
‘We didn’t have fashion magazines around the house, so I would see someone like Jennifer Lopez’s CD covers and think, “I would love to have hair or makeup like that.” I secretly sent my pictures to a modeling agency in Amsterdam, and they sent me to New York.’
The former Victoria’s Secret model was the second highest paid model in the world in 2014 behind Giselle Bundchen, and has a long-running relationship with L’Oreal Paris, for whom she is a brand ambassador.
Strutting her stuff: Doutzen walked the runway during the Atelier Versace as part of Paris Fashion Week
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The Intimate Story Behind a Lingerie Startup
January 26, 2016 by admin
Filed under Latest Lingerie News
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Like so many grad students, Morgan Hermand-Waiche had champagne taste and a beer budget. Or rather, La Perla taste and a Fruit of the Loom budget.
In 2009, Mr. Hermand-Waiche was attending Harvard Business School and dating a fellow student. For their anniversary, he wanted to impress her with a gift of fine lingerie.
“I found there weren’t many brands that were as nice as what I wanted for her but in the price range of my broke student budget,” Mr. Hermand-Waiche says. “And then I thought, God, if I see that problem and I don’t buy lingerie every day, what must it be like for women who need to purchase these things more often but can’t find anything that looks nice, fits well and is a reasonable price?”
He knew it wouldn’t be an easy field to break into—a lesson he had learned from his experience at his family’s fashion business in France, and his own research into the industry.
“There is no one garment more complex to manufacture: A bra is made of 60 different components, while a traditional garment is usually made of five or up to 10 components, max,” Mr. Hermand-Waiche says. “So then you have to order way in advance and you have to order in large volumes because otherwise your manufacturer will say, sorry, that’s too complex for me to just make a thousand.”
That means, he says, to start a new lingerie company, you need to design at least 100 different bras in order to offer enough options, and you have to order about 10,000 of each, a year in advance. “So you’re buying a million bras, a year before you can sell one,” he says.

Managing those logistics would take a lot of capital, so Mr. Hermand-Waiche spent his first two years in business raising $11.5 million. The effort paid off. Since he officially opened shop in 2012, AdoreMe has sold over a million products, and will open branded stores in the U.S. in 2016.
The girlfriend who inspired the business, though, is no longer part of the picture. “We’re not together anymore,” Mr. Hermand-Waiche says. “I guess it’s just life.”
Write to reports@wsj.com

