Dragons’ Den star’s lingerie firm forced to apologise over window display of women doing laundry

Brighton student Sarah Derby, 23, made a complaint after spotting the shop window.

She said: “I understand sex sells, but this window displays a picture of women as sexualised domestic beings. They seem to be saying that to be sexy you also need to be able to do the laundry.

“This isn’t about being prudish but sexuality shouldn’t be linked with domesticity. The implications of women as being nothing more than sexualised domestic beings reinforces anachronistic gender roles of 50 plus years ago.

“The fact that it is in such a prominent location at the front of the store suggests the minds behind the display put no thought to the implications and are indeed proud to display such ill-thought and outdated ideology.”

In her full complaint to the company, Miss Derby questioned why the firm had not chosen to display attractive women in the House of Commons, laboratories or succeeding at sport.

She added that the display “undermines the respectable and admirable academic, scientific and physical achievements of women”.

However, other shoppers questioned if the display caused any harm.

One woman said: “I think there are probably more important things to get offended by than this. Surely people would be just as offended if they advertised their frilly knickers with MPs in front of the House of Commons.”

Theo Paphitis: ‘Getting a car, a mortgage: those daily struggles were very real’  Photo: PA

A Boux Avenue spokeswoman said: “We were very concerned to hear of the complaint with regards to one of our window displays in the Brighton store.

“At Boux Avenue we pride ourselves on being a customer centric brand and we attempt to create fun and engaging window displays that we are confident our customers will enjoy.

“The window as designed by our creative team, was not intended to cause offence but we can see how the concept could be interpreted and have taken the feedback on board.

“The campaign is due to come to an end this week and this is not a creative that we will be repeating. We apologise for any offence caused, as this was by no means the effect intended.”

Mr Paphitis, who has an estimated net worth of £210 million, launched Boux Avenue in 2011 after selling his stake in lingerie brand La Senza for £100 million in 2006.

The former Millwall FC chairman has now opened 28 Boux Avenue stores across the UK. He is the owner of stationery chain Ryman and homewares specialist Robert Dyas.

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Demi Lovato Defends Curves, Posts Sexy Lingerie Selfie On Set Of Allure Magazine Cover Shoot (PHOTO)

Demi Lovato Defends Curves, Posts Sexy Lingerie Selfie On Set Of Allure Magazine Cover Shoot (PHOTO)

By Emma Hernandez | Jan 21, 2016 05:07 PM EST

Demi Lovato is really feeling confident. The former Disney star and pop singer showed off her toned curves in a sexy lingerie selfie she posted un-retouched on Instagram, taken onset of the photo shoot for an Allure magazine cover story.

The 23-year-old “Confident” singer posed in a sexy two-piece black lingerie set of high-waisted black bottoms and a matching bralette, showing off her trim waist and curvy, toned legs. Her short black hair was styled straight, pinned back on the right side with added volume on the left, and her manicure and pedicure matched her red lips.

“Behind the scenes (and bathroom door) of my Allure cover shoot.. Posting a #nophotoshop pic because I’m proud to show my body the way it naturally is.. (And there was great lighting…) #Allure #CONFIDENT,” Lovato wrote in the caption.

In the cover story about Lovato for the February issue of Allure, she opened up about her journey, from struggling with eating disorders and drug addiction in the past to learning how to be comfortable in her own skin.

“A year ago, on tour, almost every inch of my body was covered by clothing, and it was because I was hiding behind so many layers,” Lovato told Allure. “Once I started feeling better about myself, I felt better about showing more skin. I have insecurities about my arms, so to wear a tank top on stage is extremely liberating for me, and uncomfortable sometimes. It’s also a statement, like, ‘Hey, watch out. You’re no longer getting the insecure Demi that you’ve been getting for the past couple of years. I mean business now.’”

See her sexy lingerie selfie below.

 Behind the scenes (and bathroom door) of my Allure cover shoot.. Posting a #nophotoshop pic because I’m proud to show my body the way it naturally is.. (And there was great lighting…)

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