US men’s underwear and women’s lingerie market to reach US $4353.5 Mn and US …

According to the latest market report published by Persistence Market Research, titled “U.S. Market Study on Men’s Underwear and Women’s Lingerie: Driven by Proliferation of Modern Retail Format and Online Store during the Forecast Period”, the online store segment is expected to be the most valuable segment in terms of revenue throughout the forecast period. The U.S. men’s underwear market is estimated to be valued at US$ 3,236.4 Mn in 2015, and is expected to register a CAGR of 5.1% over the forecast period. On the other hand, the U.S. women’s lingerie market revenue is anticipated to expand at a CAGR of 5.4% from 2015 to 2021.

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Underwear also known as intimate apparel is worn next to skin, usually under other clothing. The five general types of underwear include regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Lingerie is undergarments worn by women, and sometimes by men, and serve to enhance appearance and appeal and are considered highly fashionable. Five types of lingerie include brassiere, panty, sleepwear, shapewear, and daywear.

U.S. men’s underwear and women’s lingerie market are expected to witness significant growth over the forecast period. This growth is attributed to increased proliferation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; rising personal income of U.S. households; rising fashion consciousness, change in lifestyle, and rising awareness regarding health fitness and personal hygiene among men and women in the country. On the other hand, high competition due to the presence of a relatively high number of global and local intimate apparel manufacturers is expected to be the major restraining factor for the growth of the U.S. men’s underwear and women’s lingerie market during the forecast period.

U.S. men’s underwear market is segmented on the basis of category, size, price range, age group, and distribution channel. On the basis of category, the U.S. men’s underwear market is segmented into different types of underwear. The boxer brief segment is expected to remain dominant throughout the forecast period, with high revenue contribution. By the end of 2021, the boxer brief segment is expected to hold a share of 34.9% in volume terms.

Browse the full U.S. Market Study on Men’s Underwear and Women’s Lingerie at http://www.persistencemarketresearch.com/market-research/us-mens-underwear-and-womens-lingerie-market.asp

In terms of size, XXXL size segment is expected to expand at the highest CAGR over the forecast period. However, in 2014, revenue generated by L size segment was higher as compared to other segments. On the basis of the price range, the mid-range segment is anticipated to contribute highest in value terms by 2021. By age-group, the 65+ segment is expected to generate maximum revenue by 2021 in terms of value. On the basis of the distribution channel, online store segment revenue and volume is anticipated to register remarkable CAGRs over the forecast period.

U.S. women’s lingerie market is bifurcated on the basis of product type, size, price range, age group, and distribution channel. By product type, brassiere segment is expected to register a highest CAGRs in terms of both value and volume between 2015 and 2021. By size, the medium segment is projected to contribute highest over the forecast period. On the basis of the price range, premium range segment revenue is expected to register a CAGR of 6.8% over the period 2015–2021. On the basis of age-group, 65+ segment accounted for 19.7% revenue share in the U.S. women’s lingerie market in 2014, which is projected to expand at a CAGR of 3.9% from 2015 to 2021.

The report provides in-depth information about various factors and trends affecting each market segment and provides analysis and insights about the potential of the men’s underwear and women’s lingerie market in future.

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Major players in U.S. men’s underwear market are Hanesbrands Inc., Philips-Van Heusen Corporation, American Eagle Outfitters Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc. The major players identified across the value chain in the U.S. women’s lingerie market include Victoria’s Secret (L Brands), Calvin Klein, Fruit of the Loom (Berkshire Hathaway), Hanky Panky, Cass and Company, and Commando LLC.

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The Silky, Lacy, Kiki de Montparnasse Sample Sale Lingerie Starts at $20 (Updated)

Update: As of Wednesday morning, everything is an additional 50% off of its sale price. Original sale prices are reflected below and in the gallery captions above.

We stopped by the Kiki De Montparnasse sample sale yesterday afternoon just a few 
hours after it opened at 151 Wooster Street. This is a continuation of the brand’s moving sale that started last month at its now-former Greene Street storefront — look for it to reappear at 102 Franklin Street in Tribeca in the coming weeks. Here, we found tons of bralettes and lacy undies, but not a lot of ready-to-wear or sleep wear to cover it all up in these colder months.

First up after coat check are jersey camis ($40) in a few colorways, as well as lacy bodysuits ($60) and a couple of short silk robes ($150). The camis and bodysuits were mostly smalls and extra-smalls, but we did see a few mediums and larges scattered among the racks.

The rest of the left-hand wall in the front of the space is taken up by sheer lacy bralettes and matching panties. Longline and underwire bras are $50, molded and soft triangle bras are $40, and leather bras are $65. For panties, high-waisted styles, boyshorts, and peek-a-boo styles are $40, and thongs are $30. Nude colorways are the most well-stocked, but there’s plenty of navy and black on the racks. too.

The samples start toward the back along the left-hand wall by the fitting rooms. All bras are $30, with the exception of soft triangle bras, which are $25. Panties are $25, but thongs are priced at $20. We noticed that many of the samples were the same styles as those out on the floor, but there are also a few older, worse-for-the-wear items mixed in. Also note that the samples don’t have size tags.

The selection is overall more colorful than what we saw on the rest of the floor, with a few daring red pieces standing out.  We also spotted a few pairs of silk lounge shorts for $30. There’s one rack of sample ready-to-wear towards the back wall, but it’s mostly just $60 jeans.

There are more styles of panties along the back wall, mostly ruffled and silky ones ($40). Racks of jeans ($75) and garter belts ($45) are in the middle of the room in the back, and ready-to-wear starts in the back right-hand corner. There isn’t a ton of stock, but we did see lace leggings ($50), cashmere leggings ($150), and a few styles of leather skirts ($350). Other styles of note include a vampy long black skirt ($195), a white sleepwear-inspired chiffon dress ($250), and a few wrap-front teddies ($95). We also spotted lounge shorts in jersey ($30) and silk ($45), plus silk camis ($50) and blouses ($95).

There are tables of books along the right-hand wall — this is the “media” we were wondering about. These are priced as marked, and we saw tags ranging from $1 to $5. A glass case with erotic accessories is set up closer to the registers. Leather corsets ($150), belts ($100), and bras ($65) are set up by the registers as well.

This sale is running through Sunday at 4pm; check out the Dealfeed below for more details.

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