How to Have Fun Bra Shopping? Buy Your Lingerie From a Truck

Does anyone really enjoy shopping for bras? No. We do now—thanks to TrueCo.’s Try-on Truck. The lingerie boutique on wheels, which offers complimentary personalized fittings, will be up-and-running in San Francisco tomorrow. The mobile shop’s in town through Sunday, January 24th and then rolls into Marin from Tuesday, January 26th until Sunday, January 31st.  All you have to do to hop on the totally tricked-out 24-foot-by-eight-foot truck avec fitting rooms? Take a quick Fit Quiz and book an appointment.

No surprise, the locally based TrueCo. company chose its hometown as the first stop on the truck’s year-long, cross-country tour, which will end somewhere on the East Coast (most likely NYC).

So what gives? Do food trucks need to watch their backs? TrueCo CEO and founder Michelle Lam was inspired by the Tiny Home Movement plus she wanted to infuse some fun into buying undergarments and give women the chance to test-drive them: “Our aspiration was to create a warm, inviting environment that feels like coming home,” she says.

“Ironically, the experience of shopping for intimate apparel can be among the least intimate experiences there are. And bra shopping revolves around an authoritative construct of beauty that creates feelings of inadequacy.  With the Try-on Truck, we wanted to create an experience that’s not only more personal but leaves women feeling positive and empowered. We’re pioneering ‘nomadic retail’ to transform the way women shop for lingerie.”

Amen to that.

From January 14th through the 19th, the Try-on Truck will roll into Proxy (432 Octavia Street) before moving on to Modcloth (222 Grant Avenue) from January 21st through the 24th. (Book an appointment in SF.) Then on January 26th, the truck will cross the GGB and park at the Marin Country Mart in Larkspur. And, finally, it’s off to The Village at Corte Madera from January 28th through the 31st. (Book an appointment in Marin.)

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Woman bites off Walmart employee’s fingertip while trying to steal lingerie …

Myrtle Beach, SC (WBTW) – A Myrtle Beach Wal-Mart loss prevention officer lost part of her finger after she and another employee confronted a suspected shoplifter.

According to a Myrtle Beach police report, the incident happened at the Seaboard Street location around 2 p.m. Police said the suspect, 23-year-old Carolynn Elizabeth Wright, got into a fight with two employees after they said she concealed merchandise.

One victim’s fingertip was bitten off during the struggle, the report said. A customer who witnessed the fight tried to call 911 but dropped her phone. Wright picked up the phone and refused to give it back, according to the report. After the woman tried to get the phone back from Wright, she was grabbed by the hair and then punched Wright in the face, the report said.

The report said Wright then ran to the parking lot where a male drive was waiting. She told him to “drive!” and “run!”

According to the report, the male driver told police someone was standing in front of the vehicle when Wright was screaming “drive.”

Wright was arrested and later charged with aggravated assault and shoplifting. Police recovered condoms, lubricant, panties, bra, camisole, and other clothes totaling $40.07.

Two victims were treated by EMS. One victim required stitches and her fingertip was not able to be reattached, the report said.

Wright pleaded guilty to a shoe attack while working at a Myrtle Beach strip club in March 2015.

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