Recently, the fashion industry has made notable strides in reflecting what the real world looks like, both on the runway and in ad campaigns. At New York Fashion Week, model Ashley Graham debuted her lingerie line using all plus-size models, while “American Horror Story” actress Jamie Brewer made history as the first model with Down Syndrome to walk. Meanwhile, Lane Bryant released its #ImNoAngel campaign, featuring models of all shapes and sizes, while Emma Roberts starred in a totally unretouched Aerie campaign.
The latest campaign to star, y’know, the types of people you actually see on the regular—whether you’re hanging out with friends, at work, or looking in a mirror—comes from Other Stories.
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In a press release, the brand explains that its new For Women, By Women campaign seeks to “portray a more diverse view on the traditional notion of beauty.”
The campaign stars three women—Helin Honung, a blogger and yoga enthusiast, Kelsey Lu McJunkis, a cellist and model, and Ida Jagerfelt, a copywriter—all modeling the lingerie in poses you can picture yourself doing IRL. That was a deliberate decision by photographer Hedvig Jenning, who aimed “to make a difference on how we view women’s bodies.”
The images also feature the women’s body hair, tattoos, scars, and more, instead of retouching them, as is often the case.
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Adding to the appeal of this campaign is the fact that, uh, the products are really cute.
If you’re in the market to support the forward-thinking work Other Stories is doing, you can pick up pieces from the collection on their website, or in store.
Bella Hadid is the star of 2015′s LOVE magazine advent calendar, as she makes a second appearance – this time on her own for Day 15.
The star proves to be a natural magician as she models tiny lingerie, transforming before our eyes into Wonder Woman before flying away.
That weird and wonderful festive calendar has gone up a level with this clip.
Bella is seen sat back filing her nails on the sofa, before hearing something and suddenly jumping up at the start of the 15th video.
Doug Inglish
Bella Hadid sends fans into meltdown
She explodes in a puff of purple before emerging in a bright yellow and black outfit – as if turning back time.
Clearly not keen with the result, she transforms again to reveal tiny black and white lingerie and suspenders as she twirls on the spot, showing off her toned figure.
Sticking with the skimpy lingerie, her next swap sees the star in nude underwear and a matching shawl with full bunny ears – with Bella appearing confused by the sudden change.
Doug Inglish
The star risked all in the tiny outfit
But with the biggest explosion of all, the brunette beauty finally becomes Wonder Woman in a corset and knickers, complete with a red cape.
Following Love mag’s bizarre chain of themes, she’s soon sat on a chair flying midair as she pouts and waves goodbye.
