Parents also took to Facebook to express their frustration that the ‘sexualised’ posters and window displays were in full view of their young children. 

‘You guys should be ashamed. This image is in Rundle Mall for my nine year old daughter to see. A shop like yours should not be in a family shopping precinct,’ an Adelaide woman wrote on Facebook.

‘Children everyday walk past your shop and see an extremely sexualised woman dominating Santa. Do you not believe that children have a right to be safe and protected from these images?,’ another woman wrote. 

Honey Birdette responded to the advertising watchdog’s decision by agreeing to remove some of their signage.

‘The signage at our Rundle Mall, Charlestown and Chermside stores have all been removed. All of the stores are receiving new signage today. The image will no longer be visible.’ 

Complaints were made by to both the Advertising Standards Bureau and Honey Birdette’s Facebook page

Honey Birdette disagreed with claims that their advertisements objectified women, saying their products were made by women with the ‘aim being to empower them – not depict them as a sexualised objects’

Not the first time: A poster of this woman (on show in Honey Birdette stores), wearing a red corset and bra, skin-coloured tights and opaque nipple protectors was banned back in 2012

One objection Honey Birdette were unable to agree with was that their advertisements objectified women.

‘Is it so difficult to see that your santa ad is objectification of a woman rather than a positive expression of sexuality?,’ one woman wrote on their official Facebook page.

‘A great sex life doesn’t come wrapped in expensive lingerie or idiotic poses. That ad is not sexy it is messed up. Celebrate sexuality NOT the objectification of women.’

The lingerie retailer responded by saying their products were made by women for women, with their ‘aim being to empower them not depict them as a sexualised objects.’

‘In order to market and advertise lingerie, we need to show a model wearing it, however we do this in a way that empowers women rather than demean or degrade them. The image in question actually shows a very confident and composed woman in control of her environment.’

It’s not the first time the retailer has been the subject of public scrutiny for their controversial marketing schemes – in 2012 a poster of a lingerie model with her nipples covered by opaque pasties and headlined ‘It’s burlesque baby,’ was banned.

Two other complaints regarding posters aired in 2013 and 2014 were also investigated by the Advertising Standards Bureau, but both were dismissed.

In 2012 a PR firm staged a fake protest in Sydney’s Pitt Street Mall to advertise Honey Birdette. Models dressed in lingerie marched down the popular street holding placards reading: ‘I heart HB’, ‘Spoil me rotten’ and ‘Happy wife = Happy life.’

One woman believed the Christmas campaign celebrated the objectification of women rather than sexuality

In 2012 a PR firm staged a fake protest in Sydney’s Pitt Street Mall to advertise Honey Birdette

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By

Lucy Mapstone for MailOnline

Published:
07:48 EST, 28 January 2016

|
Updated:
10:07 EST, 28 January 2016

She sat on the edge of the bed with her bottom jutting outwards, drawing attention to her curved back and slim pins, as she added to the snap: ‘#hotellife.’

The former Victoria’s Secret stunner appeared to be taking some time out to relax while on her latest work mission, although it’s not known exactly where in the world she is at present.

Peachy! Earlier in the week, the stunning Dutch model shared a gorgeous snap of herself in just briefs and a crop top

Birthday vibes: On Saturday, Doutzen celebrated her 31st birthday with a rocking party

Just a few days prior, Doutzen teased her nearly 4m Instagram followers again with another gorgeous snap, posted just after her birthday.

Wearing nothing but a cropped t-shirt and tiny peach panties, she revealed her envy-inducing slim stomach and shapely rear.

On Saturday, mother-of-two Doutzen celebrated her 31st birthday with a big night out, along with a group of gal pals and DJ husband Sunnery Gorré 

She flashed her abs in a lumberjack shirt tied at the mid-riff and wore her hair back in a ponytail.

Doutzen’s modelling career may have began in earnest in 2001 when she moved to New York from the small village of Eastermar, aged 18, but the 5ft 9in had always had aspirations of being famous.

Night out: Doutzen celebrated her big day surrounded by pals and husband, DJ Sunnery James

Speaking to the Wall Street Journal, she said: ‘I wanted to become a teacher like my mother, or a charity worker. But my mom says that when I was younger I told her, “People are going to know me,” so I guess I always had that idea.

‘We didn’t have fashion magazines around the house, so I would see someone like Jennifer Lopez’s CD covers and think, “I would love to have hair or makeup like that.” I secretly sent my pictures to a modeling agency in Amsterdam, and they sent me to New York.’

The former Victoria’s Secret model was the second highest paid model in the world in 2014 behind Gisele Bundchen, and has a long-running relationship with L’Oreal Paris, for whom she is a brand ambassador.

Hot to trot: The former Victoria’s Secret model was the second highest paid model in the world in 2014 behind Gisele Bundchen

Slink around in a gown like Doutzen’s

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