Research shows plus-size models sell more lingerie

March 25, 2015 by admin
Filed under Lingerie Events

Comments Off

THE New York-based lingerie brand Adore Me has revealed plus-size brunette models are likely to sell more underwear than slimmer blonde models.

The research was based on three TV adverts launched in January: one featuring blonde models, another brunette models and the third one a plus-size brunette model. Then they applied a common marketing strategy, A/B testing, in which consumers are shown different ads in order to measure their buying habits and preferences.

The unexpected result was that the plus-size brunette model generated four times as many sales as the ad featuring blonde models.

“There’s an overall mentality that you have to be super skinny… We are showing that we offer lingerie for everyone,” Morgan Hermand-Waiche, founder of Adore Me, told CNN.

The three-year-old start up offers bra sizes ranging between 30A to 44G -far wider than other lingerie giants such as Victoria’s Secret and La Senza, which both only offer up to 38DD.

A spokesperson of the brand told The Independent: “Unlike other leading lingerie brands, Adore Me believes every woman, at every dress size, deserves fashionable lingerie that makes her feel sexy, confident and beautiful. That’s why our styles range from sizes 30A-44G – a size range twice more inclusive than any of our competition.”

“We very proudly feature our stunning plus-size model in many of our campaigns, including our recent national TV ad campaign. We were happy to see that featuring a plus size model in an ad quadrupled sales. The amount and quality of traffic clearly showed that plus size models resonate with women of all sizes and boost sales across the board, and not just in the plus-size line.”

But more than just the size of the model, it’s the hair colour that also influences the product sales, as the research also revealed that bodacious brunettes do generate more sales than blondes.

“Brunettes overall sell better than blondes… Our customers – and women in general – prefer brunettes when it comes to purchasing lingerie. It’s what we’ve seen,” Hermand-Waiche added.

According to Adore Me, retouched photos of fit lingerie models actually don’t translate into sales, as many brands believe so. It is actually the opposite – shoppers prefer realistic curvy figures.

In the world of bras, it seems that bigger is better.

Share and Enjoy

Tags: Lingerie Events Shows

Elizabeth Hurley topless and displaying her bottom as she strips in The Royals

March 24, 2015 by admin
Filed under Lingerie Events

Comments Off

Becky Freeth for MailOnline

Published:
07:43 EST, 22 March 2015

|
Updated:
09:47 EST, 22 March 2015

656

View
comments

Life in Elizabeth Hurley’s royal household is very different to that of her Royal Highness, the Queen Of England.

And it’s with the 49-year-old’s rebellious character Queen Helena at the helm that things get a little out of hand in new sitcom The Royals, starting with the trailer which shows Liz in her smalls.

Elizabeth, who turns 50 in June, shows off her incredible figure in the new two-minute clip, stripping down to some racy black lingerie with a man in her chamber and her pert posterior to the camera.

Scroll down for video

Cheeky: Elizabeth Hurley plays Queen Helena in new show The Royals and strips down to just her lingerie for the sequel

The actress, who previously dated Hugh Grant for 13 years, is youthful beyond her years when she’s filmed wearing nothing but a pair of lace knickers.

James Bond’s Daniel Craig springs into action as he scales…

Just call her Celine Dion! Ariana Grande gives an energetic…

Puppy love! Newly slim James ‘Arg’ Argent plants a kiss on…

She wears her famous chocolate locks in curls down her back, a bedhead hairstyle making her look sensational, even from behind.

The scene features a slip up, even though Liz is standing confidently in her lingerie, as she discovers that the man in her room is not who she was expecting.

Pert: The 49-year-old, who turns 50 in June, looks sensational in just a pair of lace knickers

Big mistake: The Queen is stumped when she realises an unexpected man is in her chambers

Queen Helena is evidently hard to please, since the trailer focuses on her Queen’s Speech but begins with her high demands.

Daydreaming that she will expose the real events of her children’s fall from grace, Elizabeth exclaims: ’A tea cup, with no saucer? That’s f****** disgraceful,’ before someone is swiftly fired for the misdemeanor.

The Queen appears to be following her twins Princess Eleanor (Alexandra Park) and Prince Liam (William Moseley), who she nicknames Princess Party Animal and His Royal Horniness.

Happy families: Elizabeth holds down a tight ship inside the royal household although her children are starting to play havoc

Mother of dragons: The Queen nicknames her children Princess Party Animal and His Royal Horniness

Already, clips have surfaced of Hurley showed off her figure in a tight black basque, still wearing the Crown Jewels.

E! describes The Royals as: ‘A drama about a fictional British Royal family set in modern day London, who inhabit a world of opulence and regal tradition that caters to any and every desire, but one that also comes with a price tag of duty, destiny and intense public scrutiny.’

In the opening episode, Helena’s eldest son Robert dies while successor Prince Liam begins a sexual relationship with the King’s bodyguard’s daughter.

Looking good: The actress is seen in just a sheer basque in one scene, already previewed by E!

Still got it: The mother of one proved that she’s very much still got her star quality

Princess Eleanor is also photographed from a compromising angle as she partied up a storm and danced on tables in a Paris nightclub in a tiny dress.

The Queen Mother, the Grand Duchess of Oxford, is played by actress Joan Collins.

As regards her real life love interests, Hurley – a mother of one 12-year-old – split from long-time love Shane Warne in December 2013 and has been been single since.

Speaking on Friday night’s Jonathan Ross show, Liz said: ‘I am single. On sabbatical. I’m busy at the moment, family, work, I’m working more now than I ever have been, no time for love.’