Britney Spears Is A Bikini Babe In Her New Swimsuit And Lingerie Ad Campaign
February 19, 2015 by admin
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Move over, Victoria’s Secret Angels. Britney Spears is mastering the art of modeling swimsuits and lingerie in the latest campaign for her Intimate Collection.
Spears is the star in the new ads for her Spring/Summer 2015 range of swimwear and lingerie. The 33-year-old, who gave fans a preview of the shots in an Instagram video Thursday, models a neon, tie-dyed bikini and a chic black one-piece with a cutout from her line:
She also donned two sets of lingerie:
Earlier this month, Spears debuted the first promotional photo from her new line. When the collection first debuted last summer, the pop star said her designs were meant to be both sexy and comfortable.
“Every woman should feel confident and beautiful in everything she puts on,” she said. “My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time.”
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MAGIC Strikes Deal With Eurovet for New CurveNV@MAGIC Show in August
February 19, 2015 by admin
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UBM Advanstar—producer of the MAGIC, Project and ENKVegas shows—has formed a strategic alliance with Eurovet, producer of the Curvexpo lingerie and swimwear shows in Las Vegas and New York, to launch a jointly owned new swimwear and lingerie show in Las Vegas called CurveNV@MAGIC.
The new show, set for Aug. 17–19 at the Las Vegas Convention Center, will showcase swimwear and lingerie brands, expanding on CurveNV and MAGIC’s existing swim and lingerie resources showing at ISAM (the International Swim and Activewear Market) at MAGIC.
Pierre-Nicolas Hurstel, chief executive officer of Curvexpo USA, said the new show will remain under management of Curvexpo.
“It’s the same Curve but at the Las Vegas Convention Center and with the marketing power of MAGIC.”
In a statement, Hurstel said, “This partnership is a great combination that will allow us to better serve the West Coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands.”
Buyers will continue to be able to access show information at www.curvexpo.com as well as be able to view product collections and full e-commerce capabilities via MAGIC’s retail buyer technology platform, ShopTheFloor.com.
“We are extremely pleased to partner with Eurovet/Curvexpo,” said Joe Loggia, UBM Advanstar’s chief executive officer, in a statement. “CurveNV@MAGIC allows us to be more responsive to buyers’ needs by further expanding the already dynamic product offerings found at MAGIC for retailers—large or small.”
UBM Advanstar is a division of UBM Americas, the U.S.-based event and marketing services business that owns and operates a portfolio of 54 trade shows, 100 conferences, 30 publications, and almost 200 electronic products and websites. In addition to the Curvexpo shows in Las Vegas and New York, Eurovet operates lingerie and swimwear events in Paris, Hong Kong, Moscow, Cannes and Shanghai, including the Salon International de la Lingerie, Mode City Paris and Interfilière textile show for the lingerie, swimwear and performance markets.