Rihanna’s 3 Wardrobe Changes at the Victoria’s Secret Fashion Show—From …

Jamie McCarthy/Dimitrios Kambouris/WireImage;Stephen Lovekin/Getty Images

Fact: Stars are often paid to wear certain designers during high-profile events. Another fact: Ever since Lady Gaga first touched down on planet Earth, stars have felt the need to make at least three costume changes before they finish their morning soy latte.

We’re not sure which, if any, of the above factors spurred Rihanna to keep changing her clothes last night during the Victoria’s Secret lingerie show—aka world’s pinkest event—but change she did. At least three times.

Ever noticed that Rihanna dresses incognito a lot?

For one part of her on-stage performance, she donned a rosy-blush negligee…wrap…bra…thing.

But for her arrival, she picked a look that’s almost too simple for her: a Miu Miu-designed cropped tank, gray pumps and a skirt that really needed an iron.

However, our fave look of the night had to be Ri-Ri’s most outrageous—a low-hanging strapless LBD with long, lace gloves and vintage Chanel faux-pearl sunglasses. Now that’s the attention-hungry Rihanna we know and love.

Want more Ri-Ri? Check out her top 10 looks

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Peepul Capital to invest Rs 70 crore in lingerie, sportswear startup Brandis

BANGALORE: Private equity investor Peepul Capital LLC will invest Rs 70 crore in one-year-old lingerie and sportswear startup Brandis Manufacturing and Marketing.

Bangalore-based Brandis, which will receive the funds in multiple tranches, will use the capital to expand its operations, establish production facilities and build the brand.

The firm sells lingerie and men sportswear brands Beyouty and 2GO. The startup competes with bigger brands like Amante, Jockey, Triumph and Enamor.

“There is a huge gap in the expectations of women consumers in terms of right price quality and communication,” said Nischal Puri, founder of Brandis. “Brandis aims to narrow this gap”.

The highly fragmented Indian lingerie market is pegged at Rs 7,800 crore and is growing at 12% per annum. The Indian consumers also buy Rs 3,000 crore worth of activewear, or attire worn for sports, exercise and outdoor activities, every year. This segment is growing at 22%.

This is the first growth capital investment in the apparel space for Peepul Capital. “Our belief is that the space is still very fragmented and there is tremendous opportunity for a player that is able to present the right product-pricing-imagery matrix to the consumer,” said Venkat Shankar, investment director at Peepul Capital, which manages a corpus of about $700 million.

Peepul counts domestic cookie brand Unibic India, radiology equipment firm Cura Healthcare and power back-up solutions provider Consul Consolidated among its portfolio companies.

In March, IDG Ventures and IndoUS Venture Partners invested $5 million in online lingerie retailer Zivame, which is counting on women in small towns and rural India to drive demand for brands such as Amante, Jockey, Triumph, Enamor and Hollywood Fashion Secrets.

Brandis is the first venture of Puri, who earlier headed the marketing division of Jockey India and then took over as the CEO of Forbes brands, a division of Gokak Textiles, of the Shapoorji Pallonji group.

For next two years, Puri raised total funding of Rs 1.6 crore from banks to design, develop and sell the innerwear products. The one-year-old company now sells innerwear in 35 cities and has earned revenues of around Rs 7 crore.

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