‘We fight so hard to live’: Ms Doueihi said she didn’t think it was fair that breast cancer took away the option for women to feel sexy

Sexy and comfortable: Women who have had breast cancer often need specially designed bras

Ms Doueihi started searching online for lingerie options for women who have had mastectomies, and couldn’t find anything available. So she decided to design her own range of sexy, colourful and beautiful mastectomy bras. 

‘I had no experience in fashion except for shopping!’ Ms Doueihi laughed. ‘I just threw myself in there.When I started, I thought “How hard can it be?” What i didn’t know was that a bra was the hardest garment to design.’

‘It’s such an honor, an Aussie girl with a small company asked to be at the Oscars with the high end brands,’ she said, amazed. ‘When they contacted me I was absolutely floored.’

‘Such an honor’: Ms Doueihi said she was ‘floored’ when asked if Red Fern could be at the Oscars

Entrepenuer: Ms Doueihi had no experience in fashion except for shopping before she started Red Fern Lingerie

The journey has also been a personal one for Ms Doueihi. Part of the branding for Red Fern Lingerie is around the ‘sexy survivor’, which she thought of one day when driving.  

‘I struggled with the word survivor at first,’ she said. ‘But I have survived it. And what I had found was the lingerie industry no longer saw survivors as women.’

She wanted Red Fern Lingerie to allow women to reclaim their femininity and their sexiness, which sometimes survivors can feel the cancer has taken away.  

‘Yes the disease takes everything away, but it doesn’t take away our essence and doesn’t take away our soul,’ Ms Doueihi said passionately. ‘The sexy survivor has reclaimed her body. She is empowered, she is beautiful, she has choice.’

‘The disease doesn’t take away our soul’: Ms Doueihi wants women who have survived breast cancer to reclaim their bodies as their own

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