Heidi Klum gives her lingerie picks for every occasion
February 14, 2016 by admin
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Lingerie does not have to be limited to only Valentine’s Day. From birthdays to anniversaries and of course wedding nights, Heidi Klum shares with HELLO! her lingerie recommendations for every occasion.
“You can have fun and spice things up every once in a while,” the supermodel says. “Beautiful lingerie doesn’t have to be just for a special occasion.”
Photo: Getty Images
Undoubtedly the 42-year-old is an authority in the lingerie department, having been a Victoria’s Secret Angel for 13 years before retiring in 2010. Just last year, the former Angel launched her Heidi Klum Intimates collection and has returned in 2016 with a new spring/summer line featuring colorful silk and lace pieces.
“Don’t be afraid to experiment with color, textures, embellishments and prints. It can all be just for you or for someone special,” Heidi says. She continues, “You need to feel good in what you choose to wear. Wearing the sexiest lingerie and then feeling self-conscious doesn’t work.”
As for the mom-of-four’s own Valentine’s Day plans, Heidi recently told Entertainment Tonight that she and Vito Schnabel, whom she’s been dating since 2014, will “probably stay in bed all day.”
She cheekily added, “Not doing too much, if you know what I mean.” Asked what her 29-year-old boyfriend’s favorite piece from her collection is, the former model jokingly said, “Mainly when it all comes off.”
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True&Co. Lingerie Store Hits the Road
February 14, 2016 by admin
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Exterior of TrueCo.’s mobile boutique
Michelle Lam calls it “nomadic retail.”
A trailer outfitted with a boutique will bring her e-commerce lingerie brand TrueCo. to cities across the United States this year.
On Feb. 10, the 24-foot-by-8-foot mobile boutique, called “The Try-on Truck,” parked outside Wanderlust Hollywood, a yoga studio and community center in Los Angeles. With the backdrop of a party atmosphere where wine and organic food was served.
MOBILE-SHOP FLOOR: Shopping in TrueCo.’s mobile boutique
Since the company started in 2012, TrueCo.’s customers have taken the body-type quiz online. But a mobile boutique gives the brand’s loyal shoppers a chance to shop in a place devoted to TrueCo.’s merchandise and aesthetic.
“We’re building a female shopping experience,” Lam said. “It’s a comfortable place where they can talk about what they like about their bodies.”
One of the truck’s windows displays selfies that visitors took of themselves in The Try-on Truck.
The interior features cushioned alcoves where shoppers can take TrueCo.’s quiz with one of the mobile shop’s fit experts. The center area displays the brand’s products, and on the edges there are fitting rooms where lingerie can be tried on.
The mobile boutique’s tour started on Jan. 7 in San Francisco. Shoppers can make an online appointment for a 30-minute consultation with a fit specialist. The truck also accepts walk-ins too, said Ashley Fattig, the mobile-store manager. Some lingerie can be purchased at the store. It also sells items such as candles.
THE QUIZ: Ashley Fattig, TrueCo.’s mobile-store manager, pictured right, conducts a TrueCo. fit quiz on the brand’s Try-on Truck.
Lam declined to say how much it cost to build the mobile boutique. But she worked with Spiegel Aihara Workshop, a prominent San Francisco architecture firm, and Mobile Office Architects, with bases in Santa Barbara, Calif., and Brooklyn, N.Y. The truck was inspired by the tiny house movement, which seeks to cut the carbon footprint and space that residences use.
Lam plans to make the mobile boutique’s tour a permanent one.
Fitting room in TrueCo.’s mobile boutique