Daisy & Elizabeth Makes Ethical Lingerie for the “Modern Cowgirl”

For the rodeo vixen in your life, there’s Daisy Elizabeth, a line of Western-inspired underpinnings for the “modern cowgirl.” Named for its founders, Daisy Hartmann and Elizabeth NeSmith, the Brooklyn startup makes its lingerie in the United States, where it also sources its fabrics and lace, some of it deadstock and vintage. Despite the hurdles of domestic production, the duo says that “made in America” is a linchpin of the brand. “It is important to us to remain an American-made brand, because we are able to maintain quality, while at the same time keeping a peace of mind knowing that our garments are ethically made in fair and comfortable working conditions,” they told Ecouterre. “Not only that, but the dyers, cutters, sewers, and other laborers involved in the process of producing each garment are paid good wages for their time and effort.”

RHINESTONE COWGIRLS

Hartmann and NeSmith describe the Daisy Elisabeth girl as a strong-willed free spirit who loves rock ‘n roll, country music, whiskey drinking, and vintage cowboy boots.

The label’s love of ’70s glam and turn-of-the-century Western wear is particularly apparent in one of its newest collections, a collaboration with Hollywood outfitter Nudie’s Rodeo Tailor.

Replete with Southwestern iconography, rhinestones, sheer panels, and picot edging, the capsule line of longline bras, rompers, and panties, not to mention one very daring dress, offer a one-two punch of playfulness and va-va-voom.

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“Nudie’s Rodeo Tailor was a dream collaboration for us,” Hartmann and NeSmith said. “It was so fun to create some over-the-top whimsical pieces with such and iconic brand.”

Aspiring coquettes can also partake of Daisy Elizbeth’s subtler top-drawer fare, from frill-bedecked camisoles and chemises in ivory, robin’s egg blue, and cabernet to lace-up black-ponte bodysuits.

There’s at least one famous name who can’t get enough of the label’s frontier style: Grammy Award winner Kasey Musgraves, who wore costumes designed by Daisy Elizabeth for a Fourth of July performance with Willie Nelson.

So, in honor of Valentine’s Day, what do a couple of lingerie experts consider sexy?

“Confidently leaving something to the imagination,” they said.

+ Daisy Elizabeth

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At Coco & Lola’s – Midtown’s Lingerie Boutique

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“No one is really doing what we are doing,” says Glenna Rohrbacher about her Midtown lingerie boutique Coco Lola’s. Even Glenna was surprised Memphis didn’t have a boutique that carried vintage-inspired lingerie or lingerie in “real-women size.” It was a discovery that helped launched her business in Cooper-Young. 

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“I just walked around for days asking locals what they needed in Cooper-Young. Most could tell me what they didn’t need any more of. I was given lots of ideas but nothing spoke to me,” she says.

It was a trip to New Orleans with her husband on her 60th birthday that began the lingerie idea. They stumbled upon a shop on Royal Street. “Naturally being in the Quarter, the whole experience was quite nostalgic. The atmosphere was very shaded in burlesque and I had never seen anything like it.”

Glenna admitted that she had a hard time finding lingerie locally that suited her and discovered other women in Midtown had the same problem, noting how far the drive was for them just to buy a pair of panties. Not soon after, the store concept was developed. It was originally called the “Naughty Diva,” but after some neighborhood reactions, she and her husband with help from several other family members landed on a more discreet name, two names to be precise – Coco Lola’s each representing two distinct personas.

Coco represents the sophisticated, vintage-loving woman, while Lola represents the edgier woman and likely for a more youthful audience. Glenna drives the persona of Coco within the shop and her daughter Parker Johnson, who also manages, helps drive the persona of Lola. It’s a melding of “sass and class” as their tagline suggests.

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Stepping into the small and intimate boutique is like stepping into a luxurious closet of an undeniably confident woman. The room smells sweet and provocative from a scent they created themselves and packaged into a candle they sell exclusively. 

Coco Lola’s offers specialties such as vintage-inspired lingerie, bustiers, and corsets. A recommended brand for the corset and waist cincher is Rago, which Glenna believes is almost essential to making sure one looks their best in vintage-inspired dresses. They also carry the Cosa Bella line, a luxury lingerie brand from Italy, that is distinctly known and found nowhere else in Memphis. Other brands of note include Betty Page, Coquette, and Shirley of Hollywood. They even carry some jewelry by local artists. As far as lingerie sizes go, all women are accommodated. If they don’t have it, they will gladly order it for you.

“I want everyone to feel really comfortable here and we carry sizes that fit girls up to a 44 so they do!” says Glenna.

Visit them at 710 South Cox in Cooper Young. 
Hours: Monday – Saturday 11:30 – 7:00 pm
(901) 425-5912
www.cocoandlolas.com
 

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